Famous American Rapper Announces Collaboration with Telegram in New Music Video
American rapper Snoop Dogg has announced his collaboration with Telegram through the release of a new music video. Together with Pavel Durov, the founder of Telegram, they unveiled the platform’s first-ever “digital gift” collection designed exclusively for celebrities. However, it didn’t take long for all these gifts to completely sell out.
According to sources familiar with the matter, one million digital gifts were sold within seconds. Pavel Durov also confirmed that the entire collection sold out in just half an hour, generating an impressive $12 million in revenue. The collection consisted of digital collectibles recorded on the TON blockchain, allowing verified owners to personalize their Telegram channels, bios, and messages.
With over one billion users, Telegram has become one of the world’s largest platforms for artistic activities and digital innovation. To mark this collaboration, Snoop Dogg released a new track titled “Gifts”.
The friendly conversation between Snoop Dogg and Pavel Durov on X (formerly Twitter) sparked the beginning of this collaboration. According to insiders, the chat started casually, but thanks to Snoop Dogg’s well-known business acumen, it quickly turned into an official campaign led by Mint.
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