The Instagram blue verification badge is an important symbol of authenticity and credibility on social media. Many influencers, celebrities, entrepreneurs, content creators, and businesses want to get verified on Instagram to establish trust and distinguish their official accounts from impersonators.
Meta currently offers two main ways to obtain Instagram verification: free account verification through Request Verification and paid verification through Meta Verified. Each option has different eligibility requirements, documentation, and costs.
In this guide, we explain how to get the Instagram blue checkmark, how the verification process works, and what users need to know before applying.
What Is the Instagram Blue Checkmark?
The Instagram blue badge appears next to the username of verified individuals, brands, and businesses. It indicates that Instagram has reviewed the account and confirmed its authenticity through its verification process.
A verified badge can help users identify official accounts, especially when multiple profiles use similar names.
Instagram Verification vs. Email and Phone Verification
Email and phone verification are security measures designed to confirm access to an account's contact information. The blue badge, however, represents identity verification.
Verifying your email address or phone number does not automatically qualify you for Instagram verification.
Does Instagram Verification Increase Followers?
The blue checkmark does not automatically increase followers, likes, or post views. However, it may improve initial credibility and encourage potential customers or followers to trust an account.
Consistent content creation, audience engagement, and a strong social media strategy remain essential for organic growth.
Ways to Get Verified on Instagram
There are two primary methods of obtaining Instagram verification.
Free Instagram Verification Through Request Verification
Users can submit a verification request through Instagram's settings. Meta reviews factors such as authenticity, account completeness, notability, and independent media coverage.
This option is particularly suitable for celebrities, journalists, athletes, public figures, and established brands.
Paid Instagram Verification Through Meta Verified
Meta Verified is a subscription service that allows eligible users to obtain a verified badge after completing an identity verification process.
Unlike traditional free verification, public recognition and extensive media coverage are not the primary requirements. Applicants must still meet Meta's age, identity, and account security requirements.
Depending on the subscription plan and country, additional benefits may include enhanced account protection and access to customer support.
Instagram Blue Badge Eligibility Requirements
Before applying, make sure your account meets the relevant requirements.
Authenticity
Your account must represent a real individual, registered business, or legitimate brand. Fake identities and misleading documentation can result in rejection.
Profile Completeness
For traditional verification, the account should be public, active, and complete. A profile picture, biography, appropriate username, and at least one post are important elements.
Public Notability
For free verification, applicants generally need to demonstrate that they are well-known in their field. Independent news coverage and reputable media publications can help establish public recognition.
Identity Documents for Meta Verified
Meta Verified generally requires users to be at least 18 years old and provide an accepted government-issued identification document. Account details must match the submitted identification.
Two-factor authentication and compliance with Meta's policies may also be required.
Do You Need a Minimum Number of Followers?
No. Instagram does not publish a specific minimum follower requirement for traditional verification. Authenticity, completeness, and public recognition are more important.
How to Get the Instagram Blue Badge for Free
Follow these steps to submit a traditional verification request:
Open Instagram and go to your profile.
Open the three-line menu and access Settings.
Find the Request Verification option.
Enter your full name and professional or public identity.
Select the appropriate account category and country.
Upload the required identification or business documents.
Add links to independent media coverage when requested.
Submit your application and wait for Instagram's decision.
Instagram may take up to 30 days to review a traditional verification request.
How to Get Instagram Verified With Meta Verified
To apply for the paid subscription:
Open your Instagram profile.
Tap the three-line menu.
Select Meta Verified, if available.
Review the available subscription plans.
Choose your preferred plan and complete payment.
Submit the required identity documents.
Complete any additional security requirements.
Wait for the verification process to finish.
If Meta Verified does not appear in your settings, your account or region may not currently be eligible.
Instagram Verification Costs in 2026
The cost depends on your country, subscription type, and payment platform.
Free verification: Traditional Request Verification does not require a subscription payment.
Meta Verified: Paid verification requires a recurring subscription. Prices can vary between countries and between web and mobile purchases.
Personal and business subscriptions: Business plans may have different pricing and additional features compared with individual subscriptions.
Is Instagram Verification Permanent?
Traditional verification does not require monthly payments, although Meta can revoke the badge if eligibility requirements or platform policies are violated.
Meta Verified is subscription-based. If the subscription expires or is canceled, the paid verification badge may be removed.
Can Users in Restricted Countries Get Instagram Verified?
Availability depends on Meta's regional eligibility requirements. Some countries have limited access to Meta Verified, and international payment restrictions can create additional difficulties.
Users should check the official eligibility requirements before applying. Having an active Instagram account alone does not guarantee access to the paid service.
Why Does Instagram Reject Verification Requests?
Common reasons include:
Incorrect or inconsistent identity information.
Insufficient independent media coverage for free verification.
Incomplete profile information.
Violations of Instagram's policies.
Unacceptable or unclear identification documents.
Regional or payment restrictions.
If your request is rejected, review the reason, correct the relevant information, and follow Instagram's instructions before submitting another application.
How to Avoid Instagram Verification Scams
Be careful with third parties promising guaranteed or instant verification.
Never share your password or one-time login codes.
Submit identification only through official and secure channels.
Avoid sellers promising guaranteed blue badges.
Verify the reputation of service providers before paying.
Never use fake documents or unauthorized verification me thods.
Conclusion: What Is the Best Way to Get Verified on Instagram?
The best method depends on your account and eligibility. Public figures and established brands may benefit from free Request Verification, while eligible individuals and businesses can consider Meta Verified.
Account security, accurate information, and compliance with Meta's policies are essential. If you also need additional online account services, researching a reputable provider to buy a virtual number may be useful for services that support virtual numbers. However, a virtual number does not guarantee Instagram verification or bypass Meta's regional restrictions.
